Customer discovery & MVP testing
Turn your idea into evidence before you build
Customer interviews. Manual pilots. Demand signals. A structured path from untested idea to informed decision.
From broad idea to tested offer in weeks
A structured process that replaces speculation with observable customer behaviour.
Customer interviews
We identify a narrow customer segment, surface their current workaround, and uncover the recurring problem worth solving. You walk away knowing who has the pain and how they describe it.
Manual pilot
We design and deliver the smallest useful version of your offer — using lightweight tools and human support, not custom software. Real customers use it. You see what works.
Demand evidence
We measure what matters: usage, feedback, conversion, retention, and willingness to pay. You get evidence to decide whether to build, pivot, or stop — before committing capital.
What you walk away with
Every engagement ends with tangible evidence — not a slide deck.
Validated problem brief
A clear document identifying who your customer is, what problem they have, how they currently cope with it, and how they talk about it. Built from real conversations, not assumptions.
Pilot results and feedback
A record of how real customers used your manually delivered offer — what they valued, where they hesitated, and whether they came back. Grounded observations, not survey scores.
Evidence-backed recommendation
A clear assessment of demand signals — usage patterns, conversion rates, retention, and willingness to pay — with a prioritised next action: build, adjust, or stop.
Predictable pricing, clear scope
Fixed-fee engagements so you know the budget before you begin. No hourly billing, no surprise invoices.
Signal
Solo founders testing one idea
- 5 customer interviews
- Validated problem brief
- Narrow segment definition
- Workaround and pain analysis
Pilot
Founders with an urgent problem to test
- 10 customer interviews
- 2-week manually delivered pilot
- Usage and feedback tracking
- Demand signal report
Venture Team
Product consultants and innovation teams
- 20 customer interviews
- 4-week pilot with evidence tracking
- Conversion and retention analysis
- Evidence-backed build recommendation
Need additional interviews or a longer pilot? Extra interviews are $150 each, additional pilot participants $75 each, and extended manual fulfillment $750 per week.
Common questions
Honest answers about what this is, what it isn't, and what to expect.
Your next step is a conversation, not a commitment
Tell us about your idea. We'll tell you what we'd test first, how long it would take, and what it would cost. No pitch deck required.